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AR Development Platform on TikTok

Aug 27, 2021

AR Development Platform on TikTok
By Kyle Melnick

TikTok appears to be following in the footsteps of rival social media platforms Snapchat and Instagram with the open beta launch of TikTok Effect Studio, an AR development toolkit that allows developers to create AR effects for the short-form video platform.

Those interested in participating in the private beta can log in to their account and sign up for early access at effecthouse.tiktok.com. Developers are required to provide their full name, email, and TikTok username. They’ll also need to answer several questions regarding their platform of choice and experience with AR technology.

 

That being said, TikTok Effect Studio could change drastically between now and its official launch. Then again, it’s possible the project may never see the light of day at all.

“We’re always thinking about new ways to bring value to our community and enrich the TikTok experience,” said a TikTok spokesperson while speaking to Techcrunch. “Currently, we’re experimenting with ways to give creators additional tools to bring their creative ideas to life for the TikTok community.”

Similar to Lens Studio, Snapchat’s own AR development platform, TikTok Effect Studio is available as a desktop app on Windows PC and Mac. According to the company, the toolkit should not be used in conjunction with third-party apps.

TikTok began introducing AR branded effects last year, offering users a variety of interactive and non-interactive experiences to enjoy. Earlier this year, the company launched its first LiDAR AR filter powered by the iPhone Pro and iPhone Pro Max in celebration of the new year.

Feature Image Credit: TikTok

Via VRSCOUT

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